Issue #24: building a B2B SaaS sales team, launching a customer referral program, LinkedIn growth hacking

Every week, I send bite-sized ideas, news and recommendations focusing on SaaS growth, sales and product management. Let me know what you think of your first issue. Prefer Twitter? Drop me a DM here.

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🧠 Bite-sized news and thoughts

• Seeding outreach that *actually* works: How to seed products with a 70% (or higher) activation rate

• How to build and grow a B2B SaaS Sales team: the evolving landscape of sales strategies and the crucial role of building a sales team in today's SaaS environment.

• Understanding churn and building an action plan to fix the “leaky bucket” (ie why net retention should be your North Star metric).

• A great post on how to launch a customer referral program in 6 steps (plus examples)

• Product psychology tip: what is frame affect and why context affects decisions.

• Gong is doing $200M annually. Here is their case study on their SaaS growth strategy running to a $7.5B company.

• LinkedIn growth hacking for exponential success in 2023

• Top 3 reasons your ads suck (what what to do to make sure they don’t)

🎁 Table of the week

Customer Acquisition Cost payback benchmarks (Source: Growth unhinged - subscribe here and I insist)

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